A Fresh Set of Flashlight Batteries | Quick Tips for the New Artist
I was creating an email for one of our consulting clients when I realized that much of the content in my communication to her could be valuable to any artist searching for help moving forward in this independent musical maze. The artist I mentioned just released a single and was wondering what to do next. So, I put together a few paragraphs and offered some links to help give her some direction.
While I do not specifically endorse the sites I mention throughout this article, I am simply pointing the way in an effort to help provide guidance. My hope is that you may find a pearl of wisdom or a new idea that will spark your own light in darkness. ENJOY!
First of all, you should subscribe to several indie music information sites to help gain the leads, understanding, and strategies necessary to further your career. No one in this industry has a "magic bullet" that will guarantee results, but you will find many useful resources, tips, and suggestions at quality information brokerage sites like the ones listed below:
Digital Music News: https://www.digitalmusicnews.com
Indie On The Move: https://www.indieonthemove.com
Musician's Atlas: https://musiciansatlas.com/
Sonic Bids: http://blog.sonicbids.com
Song and Website Hits:
You can use sites such as Fiverr and Guru to hire freelancers to submit your music for hits, streams, and promotion. I would recommend that you review each potential offer VERY carefully and read the user comments about the job before paying for anything. You want to stay away from offers that use bots to artificially pad your numbers as this can have the opposite effect and drastically harm your reputation. It is best to seek out organic campaigns that will reach a good amount of real people who will actually engage your content. Here are the links:
There are hundreds of music review sites that offer quality write-ups for indie artists. You want to find writers that will take the time to listen to your track and put together an in-depth article, rather than dropping a formulated paragraph on an obscure site after taking your money. There is usually a small fee attached to each reviewer to cover their time so don’t panic if you have to pay them, (try not to forget that you are investing in your success). Once the writeups are released, be sure to promote them on social media and add their links and quotes to your website. Here are a couple of sites to get you started:
Indie Spoonful: https://www.indie-spoonful.com/
Ride The Tempo: http://ridethetempo.com/
The Revue: https://therevue.ca/
Music Licensing and Airplay Submissions:
One of the most important elements of your songs success is the number of times it is exposed to the public. There are literally thousands of site and companies that will help get your song heard, but the primary concern for an indie artist is cost. Here are some sites that will list licensing opportunities for little or no cost, as well as offer paid campaigns and submissions:
Music Gorilla: https://www.musicgorilla.com/
Finally, do not forget the basics of promoting yourself on social media, (Facebook, Twitter, Instagram, etc.), as well as face to face. You can run ads on these sites, (for as little as $20), that may help draw fans to your brand. In addition, don't ignore the tried and true promotional strategy of opening your mouth and simply tell someone about your music and career. You will be surprised at how many people "know someone" who may be the next valuable connection in your arsenal.
Don’t simply record a single song and then release it into the vast ocean of independent music expecting it to take off like a rocket. Put in the daily time, energy and effort to learn the business and network with other artists and industry professionals. Couple this with the financial support you can personally afford and work to build your fanbase and brand presence in your local, regional, and global sphere of influence. Above all, whatever strategies you employ to further your dream, the most important thing you can do is to DO SOMETHING!
What are some resources that have been of value to you as an independent artist? Fell free to reach out to me with your thoughts or suggestions. Best of luck to you as you follow your dreams.
CEO – White Lion Audio